Conventional wisdom has dictated that you can't have extreme, radical performance in a forged iron. With Apex, the conventional wisdom couldn't be more wrong. Apex gives you distance and performance in a stunning forged iron design built to fit a wide range of players and handicaps. The Apex is a technology driven iron at heart. The face material is the Carpenter 455 material Callaway uses in their X Hot Fairway Woods. So it gives Apex the ability to make the ball go fast. Very, very fast. Each iron goes through a 40-minute milling process to position weight low and deep in the iron head, as well as around the perimeter. Rubber material was also added in the cavity to further reduce vibrations, which helps replicate the one-piece forged iron feel that many golfers prefer. The premium forged body gives Apex a look and feel that was once reserved only for players irons. But what makes Apex a first in golf and why you want to put it in play is that it combines forging with technology and performance to arrive at a forged iron that is very long and also has the performance characteristics of a forged iron, in terms of the soft, responsive feel and the look that you get from a forging.